Legitimate

Legitimate is revolutionizing consumer engagement and product authentication through NFC and blockchain technology.

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About AD Stretch Pilot

Legitimate is at the forefront of digitizing physical products to elevate the retail experience. Pilot's strategic focus involves leveraging NFC technology for secure authentication, expanding brand protection, and exploring blockchain for authentication. Avery Dennison is interested in collaborating on the use of a digital wallet to enhance solutions offerings for a variety of different use cases. Together, they will create value for Teams and Brands by enabling them to give consumers confidence in the authenticity of products enabling ongoing engagement with the consumer and establishing a pathway to resale.