The problem
Counterfeiting is escalating, and traditional packaging solutions are struggling to keep up. Brands need advanced, multi-layered security to protect products and maintain consumer trust. The key challenges today include:
Overt authentication — visible, easy-to-identify features that are hard to replicate, embedded in prime packaging
Covert authentication — hidden markers that can only be detected with specialized tools, providing an extra layer of security
Tamper-evident protection — technologies that instantly signal any unauthorized interference or access
Consumer confidence — clear, reliable methods for consumers to easily verify product authenticity
Secure Supply Chain — advanced technologies that prevent diversion, substitution, and unauthorized distribution
In today’s market, packaging needs to do more than just protect a product—it must build trust, ensure security, and enable traceability across the entire supply chain.
What we’re looking for (and beyond!)
We seek solutions that enhance brand protection and combat counterfeiting through integrated security features in labels and packaging. Ideal innovations should seamlessly fit into existing processes while strengthening both physical and digital security. Key solutions in:
Advanced materials – security inks, holograms, microprinting, and embedded markers
Tamper-Evident and covert packaging – seals, void labels, invisible markers, and smart coatings
Authentication technologies – DNA markers, AI-driven scanners, and blockchain-enabled traceability
